Jeff Pan
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Branding, Packaging Design & eCommerce

IMOTO Tea

FigmaShopify
Live Demo

Project Overview

IMOTO founders reached out to me to help them establish their new brand for ceremonial matcha tea, where I designed logos, colour palettes, packaging labels, and established the foundation for their eCommerce website built on Shopify.

Overview

IMOTO Tea required a complete visual framework and an e-commerce platform built to support detailed product specifications for their tea line.

Key Contributions

  • Brand & Packaging: Created core brand assets and custom packaging designs aligned with the product's premium feel.
  • Shopify Store Setup: Built the core architectural foundation for their Shopify store.
  • Custom Metafields: Configured custom Shopify Metafields to handle specialized product data, tasting notes, and brewing instructions seamlessly on the frontend.

Impact

Established a cohesive brand presence from unboxing to checkout, giving the store a flexible backend system for managing unique product attributes effortlessly.