Young Transport Professionals

What YTP reached out for

Young Transport Professionals (YTP) needed a modernised visual identity and a reliable online presence to better connect with early-career transport industry professionals. Their site at the time was an outdated Wordpress template that had articles from many years prior, the wrong committee displayed and a sign-up form that was difficult to navigate through. Their signature colour at the time, was a vibrant red that was difficult to work with upon various backgrounds. Their selected typeface was also not legible which made the key information on their site hard to read.

Branding

Visual Identity

Young Transport Professionals was a committee that was started as a way for young people within the transport industry to connect; in an industry that was predominantly populated by an older workforce.

The way the brand was represented at the time did not signify that it was targeted towards a younger demographic, which was the first point I decided to tackle when aiding in their rebrand.

Logo/Mark

When working alongside their 2025 president, Andy; he mentioned that the design inspirations that represented “young” to him were often brands associated with sport. When we looked at this, we found that a lot of cycling, running, and gym brands all gave this feeling. From this, it would then be what I based all my my concepts around.

Typography & Colour Palette

For the typefaces that I selected for the re-brand, YTP wanted a futuristic, but modern look that was still legible to readers. For this reason, I selected Orbitron as the decorative heading font to be used sparingly across large mediums.

Website Design

To engage with potential new sponsors and members, I implemented strong CTAs and furthermore animated them so that they would draw the viewers eye no matter where they were upon the webpage. The most evident CTA is the “Join Now“ button positioned at the top right of the navigation bar.

Key Contributions

• Brand Refresh: Updated the visual identity to feel modern, approachable, and cohesive across all touch-points.
• Framer Web Rebuild: Rebuilt the organisation’s website on Framer, improving layout structure, page load performance, and content management.
• Merchandise Production: Designed and managed the physical production of branded merchandise for community members and events.

Impact

Delivered a clean, modern digital hub that simplified content updates for the team while giving the organisation a refreshed physical and digital presence.