Branding, Web Design & Merchandise

Overview

Young Transport Professionals (YTP) needed a modernised visual identity and a reliable online presence to better connect with early-career transport industry professionals.

For the typefaces that I selected for the re-brand, YTP wanted a futuristic, but modern look that was still legible to readers. For this reason, I selected Orbitron as the decorative heading font to be used sparingly across large mediums.

To engage with potential new sponsors and members, I implemented strong CTAs and furthermore animated them so that they would draw the viewers eye no matter where they were upon the webpage. The most evident CTA is the “Join Now“ button positioned at the top right of the navigation bar.

Interactive Concept Flow • Portrait Layout

Brand Design Process

Expand Fullscreen ↗

PALETTEv1.0

Color Palette Finalised

Proposed various colour palettes and finalised the full brand palette with primary and secondary colours.

primary

#6FE2A4Aquamarine

#FFFFFFWhite

#333333Dune

#193325Phthalo Green

secondary

#ffbe55Saffron Mango

#88a7a8Ziggurat

#e3c8b8Rose Gold

LOGOS3 Concepts

Logo Mark Refinements

Experimented with various vector marks.

Concept Acandidate

Concept Bcandidate

Concept Cselected

DOCUMENTATIONv1

Project Brief

Overview

Young Transport Professionals reached out to me in 2025 to request the following services:

Brand Design

Templates

Style Guide

A New Website

Migration of old CMS database (Wordpress)

Supporting Merchandise

02

CONCEPT

Phase

ProductVIDEO

v1.0

Nalgene Bottle Merchandise

Add your design notes and concept description here.

FinalVIDEOLIVE

v1.0

Full Production Website

Add your design notes and concept description here.

Live Website↗

01

Initiation

Phase

03

Development

Phase

LOGOS3 Concepts

Logo Mark Explorations

Experimented with various vector marks.

Concept Arejected

Concept Bcandidate

Concept Ccandidate

PALETTEv1.0

Color Palette Exploration 1

Tested brand color swatches for high contrast UI.

Brand

#e28822Primary

#fff9f5Warm White

#333Black

Secondary

#8ea7baHighlight

#B0BF80Highlight 2

PALETTEv1.0

Color Palette Exploration 2

Tested brand color swatches for high contrast UI.

Brand

#7D8EFFPrimary

#E5E9FFBackground

#FBFCFFCool White

#333333Black

Accent

#FFB158Accent

Press enter or space to select a node. You can then use the arrow keys to move the node around. Press delete to remove it and escape to cancel.

Press enter or space to select an edge. You can then press delete to remove it or escape to cancel.

Key Contributions

• Brand Refresh: Updated the visual identity to feel modern, approachable, and cohesive across all touch-points.
• Framer Web Rebuild: Rebuilt the organisation’s website on Framer, improving layout structure, page load performance, and content management.
• Merchandise Production: Designed and managed the physical production of branded merchandise for community members and events.

Impact

Delivered a clean, modern digital hub that simplified content updates for the team while giving the organisation a refreshed physical and digital presence.